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152724
Mai-Ago 2023 • ANO XVII • ISSN 2623-1177
A pergunta dá a tônica desta entrevista com Rodolfo Guttilla, sócio cofundador da Cause, consultoria especializada na gestão de causas. Jornalista, cientista social e mestre em antropologia, é autor do livro “Como implementar uma estratégia ESG: do propósito à ação”. Ele analisa o percurso da agenda socioambiental até o que hoje chamamos de ESG, termo que ganhou fama e se tornou presente em boa parte das publicações, eventos, artigos e debates sobre a gestão sustentável nas empresas.
A sigla em inglês que sintetiza os princípios ambiental, social e de governança não é sinônimo de sustentabilidade, alerta Guttilla, embora sejam conceitos afins. O novo termo dá ênfase para o posicionamento frente aos investidores e acionistas, mas também aumenta o compromisso entre discurso e prática. Na conversa, o especialista ainda indica caminhos para empresas que pretendem avançar nessa jornada.
Responsabilidade social corporativa, sustentabilidade empresarial e agora ESG: o senhor pode explicar a evolução desses conceitos">
Rodolfo Guttilla 443456 
